Para uma editora recém-criada, sem casa-mãe, sem referências, sem catálogo, sem site, pareceu-me importante aparecer na Feira de Frankfurt com mais do que apenas cartões de visita. Daí termos feito esta brochura em inglês, com a apresentação dos objectivos e das pessoas, já que descobri que se trata de um negócio muito personalizado. Transcrição:
PICTURE THIS PUBLISHER
BOOKSMILE is a new publisher based in Lisbon, Portugal.
The project has been developed for the last two years with the help of Booktailors, the leading local editorial consultancy firm.
Although new to the market, BOOKSMILE will benefit from the management’s intimate knowledge of the business for 30 years, and will have access to the required resources and funds for a fast and successful launch in 2009.
VISION AND VALUES
BOOKSMILE will publish quality picture and gift books under a focused, product-based strategy. That’s why our signature is:
PICTURE THESE BOOKS
The brand will be second to the catalogue, with buyers and readers recognizing in it a seal of quality and consistency. The concepts and keywords that will steer our catalogue are:
quality, closeness, remembrance, beauty, celebration, bliss, lightness
We promote friendship, love, companionship, peace and joy. Our goal is:
to put smiles on everyone’s faces!
PRODUCTION AND DISTRIBUTION
BOOKSMILE will publish 25 titles in 2009, mainly in co-edition, with a projected cruise speed of 60 titles per year.
Our books will be sold through bookshops, supermarkets, and convenience stores with a dedicated national sales force to support the full catalogue. We aim no less than to be market leaders in our segment.
BOOKSMILE WILL BE THE LEADING IMPRINT IN PICTURE AND GIFT BOOKS IN PORTUGAL AND WE WILL ACHIEVE IT TOGETHER WITH OUR PUBLISHING AND DISTRIBUTION PARTNERS.
BOOKSMILE WILL LAUNCH IN 2009
PICTURE THESE BOOKS
All over the world, every minute of the day, there is a reason for celebrating. Whether it is a birthday, a wedding, a career promotion or a simple act of friendship or love, each moment is right for someone to offer someone a gift. And a book is always the best option.
BOOKSMILE’s books will be the perfect gift for celebrating all the special moments in the lives of those who receive them.
We are aiming to reach everyone who needs the perfect present. The girl looking for a small gift for her mother or boyfriend; the mother who wants to please her daughter with the perfect flower book; the employer who wants to reward his employees with a comemorative book…
We will publish quality picture books:
children’s picture books,
novelty and pop-up books,
across a range of areas:
celebrations, indulgence, cookery and gardening, entertainment, general interests, sports…
Several of our titles will be part of well-defined, distinctive collections either put up by ourselves or by the original publisher.
WHAT WE ARE LOOKING FOR
We intend to start building up our catalogue mainly through international co-editions, but we also consider purchasing foreign rights for local production. We are also interested in establishing long-term partnerships with publishers worldwide.
Age 35, Editor, BOOKSMILE
Ana has a BA in Applied Foreign Languages. She has over ten years experience in book publishing in the educational market.
Ana’s contacts are
Manuel de Freitas
Age 41, Founder and Managing Director, BOOKSMILE
Manuel grew up inside a bookstore, so he is very familiar with the publishing market.
Manuel is a serial entrepreneur, with a BSc. in Business Management.
He brings to BOOKSMILE his experience in management and director roles in Fast Moving Consumer Goods, Internet, Telecoms, Mobile Content, and Retail companies.
Manuel’s contacts are
Impresso em duplo A4 com dobra, papel couché mate 220 g, envernizado, 4 cores frente e verso, em 300 exemplares offset, na Transgráfica. Tentativas de impressão em digital não resultaram devido às grandes manchas de gradiente de cor.